Beijing time on June 13 news, in May this year, Amazon carried out a plan launched five years ago at the luxury resort to hold a conference for influential social media creators.luxury travelwhich allows creators to post relevant product and event content on social media accounts, and to recommend the products of the host company to earn commissions.
More than a dozen Instagram, YouTube and TikTok social media influencers were invited to the outing at Amazon’s “Amazon Resort” in the seaside town of Todos Santos, Mexico. Outings, enjoying itineraries such as sunset dinners and spa treatments. This event is not hosted by one of the social media giants,Primarily hosted by Amazon.
▲ Social media creator Sivan Ayla recently held a workshop on Amazon’s influencer program in Mexico
Social media influencers have rabid and enthusiastic fan bases and are seen as key fashion leaders who can help companies open doors to specific audience segments. Many social media stars now receive lucrative revenue from officially partnered brands. endorsement agreement.
In addition to providing sumptuous dining and spa services at Amazon Resort,The host company also ran a workshop to help creators build their own Amazon storefrontswhich is a dedicated page where they can choose their favorite products to post videos with purchase links to drive purchases and earn commissions.
▲ Prime Video Movie Night
Amazon isn’t the first company to let social media influencers go on luxury trips. As social media creators have proven their worth in recent years, brands are inviting them to paid vacations, often to promote their latest products, post content that can go viral, and convince other influencers to join party.
For Amazon,Influencers are unofficial marketers for its online store, which is the company’s biggest revenue generator. To join the program, social media experts have to apply first, and Amazon will review them after passing indicators such as the number of their followers.
Whenever a user purchases an item recommended by a social media influencer,Amazon pays the latter a commission. The commission amount varies by product type, but if it promotes products related to Amazon Gaming and Luxury Beauty, they will get the most, at 20% and 10%, respectively.
Meredith Silver, director of creative growth at Amazon, said the events fostered a sense of community among creators and educated and inspired them to thank them for being a part of the program.
According to a study by Influencer Marketing Hub,Amazon is getting into influencer marketingthe market size of this industry has soared from about 1.7 billion US dollars (about 11.4 billion yuan) in 2016 to about 13.8 billion US dollars (about 92.6 billion yuan) in 2021, and is expected to grow to 16.4 billion US dollars (about 110 billion yuan) this year yuan).
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