On June 21, according to data released by Aowei Cloud, the online market sales of smart home projectors in China in May was 398,000 units, a year-on-year increase of 56%. The top 5 brands in May were XGIMI, Huiqu, Xianke, Nuts, and Puwoda, with a combined share of 45.4%. Specifically, XGIMI’s sales share in May exceeded 20%, securing the first position with an absolute advantage. The sales share of the latter manufacturers is around 5%. Compared with other products, XGIMI does not have an advantage in price, but it still wins the favor of many consumers with its excellent quality control. Among them, the sales contribution of Z6X PRO reached 16.4%. In addition, according to the online monitoring data of Aowei Cloud, in May 2022, the share of products with more than 1,000 lumens on the traditional e-commerce platform reached 28%, an increase of 15% over the same period last year, and the trend of brightness upgrade is obvious. In addition to brightness, resolution is also a point of concern for consumers. FHD is still the main resolution in the market, with a share of 78% in May, an increase of 17% over the same period last year. The total share of TOP5 brands reached 96%, showing a high concentration trend. During the “618” promotion period, the pent-up offline consumer demand further .
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