Morgan Stanley: Chinese like Apple iPhone, but not enthusiastic about App Store

Sina Technology News Beijing time June 23 morning news, according to reports, Morgan Stanley (Morgan Stanley) pointed out in a report that in May 2022,iPhone sales in China increased 14% year-on-year, but the App Store did not grow much in the Chinese market.

According to the report, in May, the iPhone’s growth rate exceeded 14%, and the rapid growth rate was mainly brought about by the unblocking of the epidemic. The iPhone’s IB (Introducing Broker) market share in China has achieved 21 consecutive months of growth.

In contrast, the App Store is estimated to have only grown by 1% today through June, while the global growth of the App Store in May 2022 is about 6%.

According to data from the China Academy of Information and Communications Technology (CAICT), China’s smartphone shipments in May were about 20.6 million units, a year-on-year decrease of 9%.

Morgan Stanley believes that iPhone shipments in China in May were about 4.2 million units, an increase of 14% year-on-year, while shipments of local Chinese brand mobile phones fell 13% year-on-year, indicating that the iPhone’s share in China is growing.

The report also said that in May 2022, 11.8% of Apple users switched to Huawei, and 24.6% of Huawei users switched to Apple. Considering that Huawei’s share is smaller than Apple’s, the above comparison is not meaningful. Apple’s user retention rate remains high.

The easing of the epidemic is good for Apple’s retail sales, and it is also good for Apple’s Mac and iPad production. The data shows that as of June 16, the lead time for the MacBook Pro M1 was 56 days, compared with 62 days the previous week.

Morgan Stanley analysis said: “Although the lead time is still 2 months, the shortening time may indicate that the supply chain is improving. Mac Studio was released in March 2022, and we have seen similar trends from this product. , the lead time decreased by 6 days on a weekly basis.”