In April 2022, Apple dominated global smartphone sales head and shoulders. Its iPhone 13 sold better than any other smartphone, confirming the success of the Apple brand. She places five of her models in the top 10 worldwide.
The iPhone 13 are the best-selling smartphones in the world, relegating the competition far behind. On the smart phone market, there has always been Apple and the rest of the world with many manufacturers running Android. The latest figures from the analysis firm Counterpoint confirm once again that the Apple phone dominates sales, and not just a little.
In April 2022, the iPhone accounted for 5.5% of smartphone sales worldwide. The classic model is popular with consumers, doing much better than the 13 Pro Max (3.4%) and 13 Pro (1.8%) variants second and third respectively. Success is there for the iPhone 13 and Apple is not content to occupy the first three places. At the foot of the podium, the iPhone 12 ranks fourth (1.6%) and confirms the overwhelming domination of the brand.
The list of top 10 best-selling smartphones in April 2022 even includes another model hit with an apple. Launched recently, the small iPhone SE 2022 makes its place and occupies the seventh place in representing 1.4 of sales.
Samsung resists, Xiaomi slips into the top 10 in extremis
Apple’s eternal rival in this market is called Samsung and that hasn’t really changed. The South Korean manufacturer is doing better than resisting and can boast of occupying four places in the ranking. Its flagship model, the Galaxy S22 Ultra 5G represents 1.5% of sales and appears in fifth place. It is ahead of the Galaxy A13 (1.4%) while the Galaxy A03 Core (1.4% of sales) and Galaxy A53 5G (1.3%) are eighth and ninth respectively. This ranking is also confirmation of Samsung’s success in the entry-level and mid-range segment. The firm is betting on a very wide Galaxy A range to contain Chinese competition.
The rising star Xiaomi manages to place its Redmi Note 11 in tenth place. The accessible smartphone represents 1.3% and highlights the success of this series with many variants. Like the Counterpoint reminder, it is the size of the catalog that may explain the advance of the giant Apple over its pursuers.
The apple brand relies on a limited range compared to Samsung or Xiaomi. This allows him to place several models in the list of bestsellers. “Apple’s top 10 models accounted for 89% of its total sales for the month”, says Counterpoint. And to add: “With a broader and more diverse portfolio, Samsung’s top-selling models only accounted for 22% of its total sales”.
5G smartphones are on the rise
Recall that a distinction should be made between the total sales of smartphones and the top 10 best-selling devices. Nevertheless, the 10 models mentioned have “captured 21% of the total smartphone market”, or just over a fifth. Inevitably, there is a growing interest in 5G compatible mobiles. “5G has become a standard feature in flagships [produits phares] and its presence also increases the lower price brackets”notes the cabinet.
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Smartphone sales at their lowest since 2019 in Europe
Finally, it should be noted that the economic situation is weakening the results of the main smartphone manufacturers. In Europe, the Counterpoint firm mentioned a few days ago a 12% drop in sales. With 49 million smartphones sold in the first quarter of 2022, the Old Continent has returned to a level not seen since 2013. Many factors explain this drop in sales; like inflation, shortage of components, lockdowns in China and war in Ukraine.
Despite this situation, Appel captures 62% of the premium market with its iPhones. Tim Cook’s company is far ahead of Samsung in this area, while Chinese manufacturers are struggling to establish themselves. The latter shine more in the segment of devices sold for less than 400 euros.
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