Social media companies have been urged to “hone in” on misleading claims made online. Dr. Adeline Kikam, a dermatologist based in Texas, believes more needs to be done to tackle misleading claims made by skincare companies on platforms like Instagram and Twitter. The expert told CNN: “I see it all the time across my feed: people actually creating their own concoctions. “When you have so many small companies doing it on a global level, and putting it directly on your social media, I think it’s even harder to control. Platforms really need to hone in on the misleading claims about what some of t…