When ice cream was still called popsicle, it could be wholesaled in summer

One of the saddest stories of the year when summer is here and the ice cream can’t be eaten. In the past two days, “Ice Cream Assassin” has been connected to the hot search, saying that those supermarket freezers look ordinary, but they will actually hit your sky-high ice cream when you pay. Some netizens recalled the mental journey of encountering ice cream assassins and said: “I avoided Menglong and Zhong Xuegao, and specially chose a small white box with the most simple packaging. I didn’t expect to check out, sixty-nine.”

At the time, I immediately wanted to turn around and put it back, but it always felt like the cashier and the people in the back line were staring. I’m really sorry, but in the end, I forced myself to do nothing and went home with tears in the payment.

That ice cream is actually delicious, but when I think of the price of 69 yuan, I feel that the more I eat it, the more frustrated I feel.

Northeast Daban Heiqiao Thick Milk 19.9 yuan, Zhongjie 1946 Belgian Big Black Ice Cream 28 yuan, Zhong Xue Gao Daman Series 160 yuan… There are more and more “unaffordable” ice creams in the freezer of convenience stores. We used to be familiar with them. Cheap popsicles are getting harder to find.

Since when did things become like this? Where are those popsicles that once refreshed the people of the whole country?

It’s hot in summer, it’s time to cool off. This issue of Hulu Radio is the first episode of our “Summer Decent Self-Help Guide”. The three anchors got together and talked about why ice cream has become more expensive, and the beauty of popsicles past.

Ice products become more expensive, probably starting from popsicles into ice cream.

In terms of commodity classification, popsicles, ice cream and ice cream are three completely different categories.

Popsicles are a mixture of sugar and water, as long as the total sugar ratio is greater than 7%, it meets the standard.

Ice cream must contain milk, the milk fat content is greater than or equal to 1%, and the protein content is greater than or equal to 0.4%.

Ice cream is even better, with a milk fat content of 5% or more and a protein content of 2.2% or more. Generally speaking, it is the most expensive of the three ice products.

On the “production standard number” in the product information column, they are respectively expressed as SB/T10016, GB/T31119 and GB/T31114.

But in daily life, no one is very clear, and everyone always prefers to use a more general name.

In the days when the freezer was still a foam box and a quilt, the name was “popsicle”.

Because there are very few ice creams on the market, and there is no ice cream, all kinds of ice lollies frozen in sugar water are the mainstream in summer.

A few cents a piece, wholesale can also be discounted. With 10 yuan from my mother’s hand, I can get back a big bag and stuff the refrigerator to the brim. Even children who have paid all their New Year’s money can have the freedom of popsicles.

But now, “popsicles” and marbles have been put into the ashes together with the iron box, and few people use this collective term for dirt anymore. Everyone says, “I’m going to buy ice cream.”

Bar and handle ice products take a back seat, especially in convenience stores, 99% of them are milk ice cream.

From sugar water to milk, the upgrade of raw materials is not a little bit. The upgrade of raw materials has given manufacturers the best excuse to increase prices.

Statistics show that from 2008 to 2020, ice cream ingredients such as milk and whipped cream have risen by about 80% in the past 12 years, resulting in a surge in costs.

Analysis of a report in the Beijing News:

From the factory to the end of an ice cream, the gross profit rate of the manufacturer is about 20%, the gross profit rate of the dealer is about 30%, and the gross profit rate of the terminal is about 40%-60%. This means that an ice cream with an ex-factory price of 3 yuan will be sold at a terminal price of 8 yuan to 10 yuan. “It’s normal to lose money if you lower the price.”

Coupled with some new consumer gimmicks such as “Ecuadorian chocolate” and “brand co-branding”, an ice cream can easily rise to double-digit prices.

Under the conspiracy of the dealers, they lurked into the freezer and became today’s “ice cream assassins”.

Most convenience store freezers do not update price tags in time

In fact, the sky-high price of ice cream is not annoying, what I hate is “not talking about martial arts”.

Since Häagen-Dazs landed in Shanghai in 1996, the Chinese have known what sky-high ice cream is.

At that time, the monthly per capita salary in Shanghai was 896 yuan, and the average popsicle was 50 cents. Haagen-Dazs dared to sell a ball for 25 yuan.

Treating a friend to a Haagen-Dazs meal is better than inviting the whole class to a birthday party at McDonald’s.

@Muzitong still remembers that when she was in elementary school, she got a few vouchers and went to eat Haagen-Dazs with her friends. After eating, she specially packaged one and was going to take it home to honor her parents. In the bag, she saw dry ice for the first time. .

Häagen-Dazs is expensive, but it is “moral”. In the supermarket, he always owns a freezer, and never crowds with civilian popsicles to make customers confused.

In addition to Haagen-Dazs, in the freezer at the end of the last century, children can almost ride flat.

The cheapest “Snow Lotus Ice Cube”, 5 cents a bag, packaged in fake Sprite, it can’t be more fake, but the taste is quite authentic. The snow-white big ice cubes were eaten by sucking and sucking, until they were tasteless, so they were willing to chew and swallow them.

@zhazhajun loves to eat “sand ice”, seriously, it should be called Hongbaolai “cool orange sand ice”, but the word “cool orange” is too small, it has always been ignored directly, usually called “smoothie”. The smoothie tastes like chewing crystal, with a thin layer of milk shell, wrapped with ice beads of different sizes, crystal clear, creaky, and occasionally accompanied by a piece or two of dried oranges, which is accompanied by sourness in the cold.

Dahongguo is also a timeless classic. Mei Denggao is the head of the family, the hawthorn mouth, the cover is an ostrich father and an ostrich son, the meaning is always suspicious. As soon as I opened the bag, the smell was full of fruity aromas. If you catch up with the special models that are micronized and then frozen, there will be a layer of white frost crust on the surface, which is extra crisp.

For @cucumber soda, it is an eternal regret that several classic works of the ice factory have been discontinued one after another. “There’s a light blue popsicle that doesn’t have any fruity flavor, the outer shell is a light blue sweet ice shell, and the core is milky.”

Although she can’t remember the name, she still remembers that when this popsicle was discontinued, her friend in elementary school cried and called Yili angrily: “Why stop production? You will go bankrupt like this, so delicious Popsicles, will you do business!”

I like to eat ice, as well as colorful, fruity watermelon popsicles and red, yellow and green rockets.

And @Muzitong’s delicious memory began in the afternoon of kindergarten.

Every day when I wake up from a nap, the teacher will give out small snacks, usually some fruit. Occasionally, it is hot and the fruit is replaced by popsicles, which is the happy moment for all the children to boil.

Small iron bucket full of small milk in blue wrapping paper. The short cylindrical shape is just right for children to eat.

The little milk is not too sweet, but the taste is so rich that it seems to resonate back and forth in the mouth and nose. She licked the food in small mouthfuls, and even the wooden stick could be twisted several times. In the following ten years, she had never eaten such a delicious milk ice cream again.

Yili’s milk raisins are also very good milk popsicles. The soft and glutinous ice cream is mixed with moist raisins. One bite is like biting into Turpan.

Of course, there is also the bitter coffee that @cucumber soda likes, a super classic that is still very popular today. The nutty aroma of chocolate and coffee, combined with the slightly bitter taste, brings a taste similar to that of an “adult”.

Crispy chocolate-topped torches, the most delicious cones of the pre-cutie-do era. Although the soft cone tastes a bit papery, it does not hinder the overall balance of taste.

If you like bean paste, there are two evergreen products, red bean and mung bean.

If you like jujube puree, you can choose Tsar Jujube. The sweet and fragrant jujube puree has a very rich taste.

The cheap and big bowl of purple taro-flavored ice cream has shaped the collective imagination of a generation of “taro-flavored”.

Double sticks and Wangwang Bingbing teach us what it means to share.

“You are half, I am half, you are my good partner.”

Obviously, according to the product structure, the crushed ice should be bitten from the pointed end, sucked and eaten, but all the children in the 1980s and 1990s chose another way to open it – breaking it in the middle, or twisting it, and divided it into two halves. , and share it with your partner.

The weirdest green tongue is the favorite of naughty boys. They like to hold the jelly-textured “tongue” until it is semi-soft, and then use it as a ghost tongue to scare girls.

All these popsicles are in the range of “5 pieces, 10% off”. Wholesale popsicles when I was a child was like picking up spicy and spicy dishes with a frame. There is no need to consider the unit price, because everyone is equally cheap.

At that time, I always thought that the friends in the classmates would come and go often, thinking that these popsicles would be with us for a long time. However, after 20 years, many of them have been discontinued.

Not only popsicles, but many popular summer foods in childhood have become a thing of the past.

For example, Ed Xiongle Beer, which @slag county likes, ended in 2003;

@Cucumber Soda’s favorite McDonald’s milkshake, removed in 2014;

@Muzitong’s favorite red bean iceberg, together with octopus balls, disappeared from the popular snack stalls in supermarkets.

We remember how delicious they were, but they’re gone.

In modernization and urbanization, childhood disappears on a large scale.

Donburi gave way to pre-made dishes, pancake stands and night markets tucked into office buildings, bike lanes were parked with motor vehicles with nowhere to go, and convenience stores were driven into corners of neighborhoods.

The civilian freezer that could get a bag of popsicles in just two steps as a child has disappeared, and the convenience stores that are more commonly encountered in daily life have long been occupied by “ice cream assassins”.

When popsicles become ice cream and become more and more expensive, where else can we go to wholesale summer?

After thinking about it, the only answer seems to be Taobao. But online shopping seems to be a little less flavorful than watching the boss beat the calculator in front of the quilt and the freezer. It seems that there is no red mark on the wrist from the heavy plastic bag, and the whole thing is missing a few. A sense of reality.

In fact, a good summer does not necessarily require high-grade ice cream made with imported raw materials. A cold watermelon with ice-cold water, a rough and sweet old popsicle, may instead be a poem that is more closely connected with the past.

After the end of this episode of radio, @Muzitong went to the convenience store to buy 2 cups of ice cubes and gave them to @zhazhajun and @cucumber soda to show a little rebellion against the consumerist society.