According to the latest report from Counterpoint Research, in May 2022, the global mobile phone market sales fell by 4% month-on-month and 10% year-on-year to 96 million units. This is the second time in 10 years that it has fallen below 100 million. As can be seen from the report chart, the last time the global mobile phone market sales fell below 100 million units was at the beginning of the epidemic, and then there was a “V”-shaped recovery. The peak of sales was around January 2017, reaching around 150 million units. This achievement has not been surpassed in the later period. Counterpoint said the Chinese smartphone market recovered slightly month-on-month in May, but was still 17% lower than in May 2021. This year, the smartphone market has been affected by various factors such as parts shortages, inflation, and China’s economic slowdown. Consumers’ mobile phone purchase demand continued to be sluggish. In addition, the lower buying demand has also led to an increase in manufacturers’ mobile phone inventories, a decrease in shipments and most orders being cut. The second quarter has the potential to be the worst affected quarter of the year. The researchers expect this sluggish consumption situation will likely continue throughout the summer, with an uptick in the second half of the year. Mainly because of the Chinese market.
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