Apple on Thursday raised the price of iPhone models in Japan, making the product more expensive for Japanese consumers. In some cases, prices are now up to 20% higher, which could be a reflection of the local currency’s weakening against the dollar.
As first reported and confirmed by Nikkei Asia, iPhone prices have just been updated on the Apple Japan website and are likely valid for retail stores in the country. The Apple Online Store page on the Web Archive confirms that prices have recently been adjusted.
For example, the cheapest iPhone currently available from Apple, the third-generation iPhone SE with 64GB of storage, went up from 57,800 yen ($423) to 62,800 yen ($459). The entry-level iPhone 13 Pro model with 128GB of storage now costs 144,800 yen ($1,060), up from 122,800 yen ($899).
As you can see, iPhone prices in Japan were even lower than in the US. Unfortunately, over the past three months, Japan’s local currency has lost about 15% of its value against the US dollar, which is ultimately reflected in the price of imported products.
Despite rising prices, iPhone sales in Japan seem to be doing well. Recent research shows that the new third-generation iPhone SE is in high demand in this Asian country, accounting for 18% of local smartphone sales in April.
In Japan, only the price of the iPhone has risen.
For now, prices for other Apple products seem to be staying the same in Japan, but it’s interesting to see that the company didn’t wait until the iPhone 14 came out this fall to change prices in the country. Of course, this suggests that the launch price of the iPhone 14 in Japan will be higher compared to the launch price of the iPhone 13 last year.
*Apple raises iPhone prices in Japan, according to NIKKEI $AAPL
— Fast Stock Market News (@faststocknewss) June 30, 2022
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