Free 100 yuan phone bill, get iPhone 13?Pay attention to this prompt when Alipay announces false advertisements

Today, Alipay announced the platform inspection announcement, sayingSince January 2022, a total of 2,060 malicious marketing and promotion links have been processed, and more than 400 illegal marketing merchants have been punished.

The Alipay platform has always been committed to creating a safe and green environment for users and an open, safe and healthy ecological environment for merchants and partners.

Since the beginning of this year, the Alipay platform has actively responded to the “Qinglang” series of special actions of the Cyberspace Administration of China. Through daily active inspections and fixed-point inspections after receiving feedback from users, it has continued to carry out special governance against malicious marketing behaviors.

For false marketing, exaggerated propaganda and other behaviors, the platform follows the State Administration for Market Regulation’s “Interim Regulations on Regulating Promotional Behaviors”, as well as “Mini Program Violation Handling Rules”, “Life Account Violation Handling Rules”, “Malicious Marketing Penalty Rules” and other platform rules , and make appropriate governance and punishment.

Alipay also announced some examples of violations:

Violation Case 1: False Propaganda of Call Charge Recharge

The promotion content of the merchant shows that “recharge can get 100 yuan credit coupon”, but the actual income of the user is a combination of multiple coupons of different amounts, which is not an instant 100 yuan call credit, which misleads consumers to recharge.

Violation Case 2: False Lottery Draw

Merchants use high-priced products such as the iPhone 13 as a gimmick to attract consumers to participate in the lottery, but the actual probability of winning the lottery, the number of prizes, and the price of the prizes are far from the promotional content, and there is a false lottery to deceive consumers.

In the follow-up, the Alipay platform will insist on inspection and rectification of malicious marketing behaviors.

At the same time, remind the majority of netizens,If you encounter similar marketing pages in various Internet apps, please be vigilant, identify carefully, and pay attention to the prompt information from the platform (as shown in the diagram below)and consult the event merchant for details of the event, and report or file a complaint to the merchant in a timely manner once any illegal content is discovered or encountered.

Alipay also encourages merchants to make better use of Alipay’s various marketing tools to improve the conversion effect on the basis of following the “General Rules for Open Platforms”. Join hands with everyone to build a benign platform environment.

Hashtag: Alipay false advertising