To rectify the “yellowish” vulgarity, Douyin severely punishes the auto industry’s edge-wiping live broadcast with the gimmick of “beautiful car beauty” – yqqlm

IT House July 9 news, recently, Douyin Blackboard officially issued a governance announcement to severely punish the “edge-wiping” marketing problems in the automotive industry.

Douyin said that Douyin Live has always insisted on strictly rectifying “yellowish” vulgar content. Recently, the platform found thatIn the auto sales industry, some anchors use “car beauty” as a gimmick, and play vulgar edge balls in the live broadcast room to attract traffic, which seriously damages the ecological health of car live broadcast.

Since June, the Douyin platform has punished a total of 5,956 illegal accounts, and revoked live broadcast rights for 994 accounts with serious violations.

Douyin said that the platform severely punishes five types of behaviors, such as selling cars through “yellowish” rubbing interactive behaviors, attracting attention through vulgar voices and clothing, and deliberately creating a sexually suggestive atmosphere to display cars. For those who violate the community norms, according to the seriousness of the actual behavior of the anchor and the degree of subjective maliciousness, corresponding punishments such as warning to stop the broadcast and reclaiming the live broadcast authority will be given. Repeated violations and adverse social impacts will result in the platform revoking the live broadcast rights indefinitely and publicizing the notification. The relevant guilds will be warned and publicized, their rights and interests will be frozen until they are cleared.

Douyin has recently stepped up its management of illegal content in the auto industry. In the previous campaign to crack down on the marketing of illegal accident vehicles, special investigations were conducted on illegal behaviors such as concealing real vehicle conditions and marketing risky vehicles. 32 accounts and their contents were removed and banned.