The Russians began to buy DVDs. Is the 90s getting closer?

Records, DVDs, and Blue-ray discs are in great demand in Russia. Demand also increased for multimedia and vinyl players.

This is reported by Izvestia. According to some online stores, the demand for CDs and LPs has increased by almost five times. The sharp popularity of long-forgotten media is explained by the departure of a number of streaming services from the Russian market. Thus, the Russians plan to make up for the lack of Western content.

M.Video-Eldorado reports that the demand for DVD and Blue-ray discs almost doubled in the first half of the year compared to last year. In the second quarter, the dynamics continues to show positive growth and interest in physical media has already tripled. Ozon reports that movie sales are up 36% and music purchases are up 55%.

According to the Wildberries online store, interest in turntables has grown by 184%, and records for them have shown an increase of 60% compared to last year. Basically, retro connoisseurs choose devices in the price range from 6 to 9 thousand rubles.

Experts believe that in this way the Russians are not only trying to maintain access to cinema and music. Nostalgic attributes allow you to return to the past and escape from modern problems.