Shi Yuzhu reappeared after 3 years: Games are evergreen. It is human nature to like games!
Recently, the two core business sectors of Giant Group have reached a strategic cooperation in all aspects, namely, the journey IP and the golden sauce wine, and the two parties will carry out in-depth cooperation in the field of consumer goods digital marketing.
At the event site, Shi Yuzhu appeared to give a speech.In his speech, he talked about the Playtika project, the game industry, the liquor industry, and the strategic cooperation between the journey and the golden sauce wine.
Shi Yuzhu said that the Playtika sold is a business and should be withdrawn at an appropriate time. Games (Jingtu) and Golden Sauce Wine are businesses and will never be sold.
Shi Yuzhu believes that it is human nature to come to the world with gameplay. Humans like games in their bones. No matter how the outside world smears the game industry, because this is human nature, games will definitely be an evergreen industry.We have lived in “Journey” for more than ten years, and we are still living well.
Shi Yuzhu also revealed why he wanted to do “Journey”, “I started to do the journey in 2005, because Chen Tianqiao closed my game account to me in the first half of 2005, I didn’t have to play anymore, and I invested 20 million if I didn’t have to. Development, of course, later made up 20 million yuan, spent 40 million yuan on a team of more than 100 people, developed a product for two or three years, and made a product.”
Shi Yuzhu said that it was the first time that Zhengtu and Jinjinjiangjiu were working together, and to hold this event together, it could not be rigid, and it was necessary to get through between these two products.It is actually quite difficult to connect these two far-flung products. Fortunately, they are all products of the Giant Group, so there is no internal obstacle. I believe that the teams on both sides will be able to find a good combination. .
In this cooperation, the “Cloud Brewing” customized gameplay will be launched simultaneously in the ZT IP series games. Users can experience the brewing of sauce wine in real time in the game and obtain the game props of “Golden sauce wine”; at the same time, players will have the opportunity to obtain alliance Famous wine, realize the link between the virtual experience of online “cloud wine making” and the offline real tasting of liquor.
Hashtag: Shi Yuzhu’s giant network journey
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