Apple Ends Collaboration With Former Chief Designer Jonathan Ivey

Beijing time on July 13th news, in 2019, Jonathan Ive (Jony Ive) left Apple, but he established LoveForm design company, continue to provide services for Apple as a consultant,Now his partnership with Apple is over.

Ive has helped Apple design some important products,Like iPhone, Apple Watch, Mac, and Apple retail stores. In June 2019, Ive left Apple to create his own design company, and since then,Ive helped Apple design the 24-inch iMacand also contribute wisdom to Apple Car.

Ive signed a multi-year contract with Apple when he left.Worth over $100 million. According to the terms,Apple will be LoveFrom’s main customerif Apple thinks a project is competitive, Ive can’t take the order.

Now it’s time for Apple and Ive to renew their contract, but the two sides announced their separation.it is saidSome Apple executives are unhappy with how much they paid Ive, the departure of some designers from Apple for LoveFrom has also frustrated executives. Ive has his own appeal, and he wants to be free to choose customers without having to clarify his work to Apple.

There are rumors that Ive left because Apple paid more and more attention to operations and neglected design. Cook’s lack of interest in the product development process and the growing preference of boards for people with financial and operational backgrounds over technical talent irked Ive.

After Ive left, the Apple design team was handed over to Jeff Williams, industrial design by Evans Hankey, and software design by Alan Dye in charge. Apple marketing chief Greg Joswiak is also said to have some say in product design choices. (Xinghai)