Instagram launched paid subscriptions. How much does it cost

Banned in Russia Instagram has been fighting for more than a year to increase the income of both its own and content creators. This is necessary in order to compete with the rapidly growing and growing popularity of TikTok. Most bloggers simply stop creating something exclusive for Instagram and go to the Chinese social network. The main argument is the opportunity to earn more income.

ПЕРЕД ЧТЕНИЕМ СТАТЬИ РЕКОМЕНДУЕМ ПОДПИСАТЬСЯ НА НАШ ЯНДЕКС.ДЗЕН

To bring such defectors back and satiate Instagram With exclusive content that will be presented only here, the social network has launched a paid subscription service for bloggers. Let’s see what it will give the subscriber and how much it can cost.

Paid subscription to Instagram – what is included

Any kind of content can be published exclusively.

Paid subscriptions on the content of your favorite authors exist on Facebook since 2020. Therefore, it was only a matter of time before something similar appeared on Instagram. In November 2021, Instagram announced a similar feature, and in January 2022 it launched testing. And now, six months later, this opportunity appears for everyone.

Thus, bloggers can increase the income from their content by an order of magnitude. Instagram, just creating something exclusive for paid subscribers only. And if it is really interesting, and the price-quality ratio is met, then it will be possible to attract both an additional audience and income. What can you get exclusive for a fee:

• Individual posts, stories, Reels and live broadcasts that will be unavailable to regular subscribers. It used to be possible to post stories for close friends. But this list first had to be created independently. In a situation with paid subscribers, this will happen automatically
• A special tab with exclusive content for paid subscribers will appear in the profile.
• Bloggers can create separate chats with paid subscribers. You can add up to thirty people to the chat and communicate only with them.
• All users who subscribe to the profile will receive a special purple mark that the blogger will see.

ПОДПИСЫВАЙТЕСЬ НА НАШ ТЕЛЕГРАМ-КАНАЛ, ЧТОБЫ НЕ ПРОПУСТИТЬ САМЫЕ СВЕЖИЕ НОВОСТИ

This is all that will become available to users after payment. And here the question arises: how much is the real price that you are willing to pay for access to the content of your favorite bloggers and are there any at all who you will definitely pay? Personally, I cannot answer this question right off the bat. In order for me to pay for such subscriptions, a blogger must regularly post something really worthwhile, from which it will be impossible to tear oneself away, and maintain constant communication with subscribers. That is, in every possible way to create interest in your page and not stop doing it. And regularly – it’s more than once a week. It is necessary to turn Instagram into a job and post something there constantly. Judging by the statistics, users are no longer interested in ordinary posts. Everything is tied to history and Reels. Yes, those who make money on Instagramand is trying so hard to maintain such regularity, but so far I have not seen any content that I can pay for for any of my subscriptions.

Paid subscription on Instagram – price

A single cost of 150 rubles for all would be more fair than a price corridor.

Now you can request from 99 to 459 rubles for exclusive content in your profile. Payment will be made from an Apple ID account or a card linked to it. In the US, the price ranges from $0.99 to $99.99. And until 2023, Meta will not withhold a commission from such subscriptions. And when it appears, it will be less than the classic 30% that keep Apple and Google in their app stores. This was emphasized at the announcement last fall. The main thing is that the bloggers themselves do not break the price for what they create. Otherwise, you can not only not get paid subscribers, but also scare off free ones who have been following them for years. This is where I now see the main problem of innovation. Instagram should have been more specific in fixing the price of exclusive content. Because the provision of such a price corridor can simply turn the heads of some bloggers, and they will set a completely inadequate price.

This is what it looks like to subscribe.

It should be noted that there may not be any exclusive content, and the subscription will be issued just to support bloggers. In fact, this can be called an analogue of sponsorship and donations. In fact, all Instagram functionality remains free for users.

ПОДПИСЫВАЙСЯ НА ТЕЛЕГРАМ-КАНАЛ СУНДУК АЛИБАБЫ. РЕБЯТА ЗНАЮТ ТОЛК В КРУТЫХ ТОВАРАХ С АЛИЭКСПРЕС

On the one hand, one can understand Meta. They are trying to bring back content creators who have gone to the side of competitors. And this can only be done by providing some additional opportunities to earn. On the other hand, one should think more about ordinary users and fix the cost with one specific figure. Then the subscribers would understand exactly whether it is worth it or not. At the moment, one can only guess who and how much will request for additional features.