When “pan-hardcore” gradually became a fashion trend, the Beijing off-road BJ60 came at the right time. On June 29, “From now on, there is a lot to play” 2022 Beijing Off-Road BJ60 Home Game Conference was launched online. Undoubtedly, the BJ60, which finally unraveled the mystery, was the absolute focus of the entire event. The reason is that the brand-new 3.0 styling language of Beijing Off-Road is indispensable. So, what’s the point of it? Modeling is an important carrier of the external characteristics of objects and perceptual information, and conveys the hidden meaning in the visible and perceptible external presentation. In other words, styling is the language of communication between users and brands. There are many styling elements in a car. How to convey the characteristics of the brand and product through the styling language and leave an excellent first impression on consumers is a test of every car company and every designer. On the BJ60, Beijing Off-Road interprets the new 3.0 styling language “emotional hard core” vividly through the three aspects of “shape”, “surface” and “body” design.
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