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In Asphalt 9: Legends the Lamborghini Countach LPI 800-4 Challenge has started.

Together with Lamborghini, Gameloft for brands is launching a new esports event in Asphalt 9: Legends: ‘The Lamborghini Countach LPI 800-4 Challenge’ today. This makes the Lamborghini Countach LPI supercar exclusive and available for the first time in the game. Additional content relating to the traditional Italian brand Lamborghini will also be activated.

To kick off midsummer, Gameloft and Lamborghini are unlocking the covetable Lamborghini Countach LPI 800-4 supercar in a new, action-packed esports competition. With ‘The Lamborghini Countach LPI 800-4 Challenge’, which starts on August 1, 2022, drivers from all over the world can compete against each other.

Talent, nerves of steel and skill are required from the drivers in two qualifying rounds and a grand finale. The racing environment in the game is completely branded. The tournament vehicle is the Lamborghini Countach LPI 800-4 – and of course there is also something to win.

This interactive event is a very good way to increase user interaction and give the gaming community the opportunity to drive the Lamborghini Countach LPI 800-4 for the first time in the game.

The Countach LPI 800-4 is a limited series hybrid supercar. It is characterized by its futuristic design combined with technical ingenuity. As a hybrid supercar (from 0 to 100 in 2.8 seconds), it will define the segment and at the same time provide another building block for the Lamborghini legacy.

“Asphalt 9: Legends is a unique interactive experience,” comments Christian Mastro, Automobili Lamborghini Marketing Director, “that will give millions of fans the opportunity to discover our hybrid supercar. The Countach LPI 800-4 continues the legacy of a legendary car that will revolutionize the world of supercars while enriching our Lamborghini corporate DNA.”

“Lamborghini has been a great partner for many years and we are delighted to have them join our esports competition for the second time,” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands. “We think it’s really great that with this gamification experience we give everyone the opportunity to get in touch with this exclusive car in the game. This will allow us to create a deeper connection between the Lamborghini brand and the players of Asphalt 9: Legends.”

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