According to the iMoutai App, a total of 1,226,088 users participated in the third round of “Xiao Mao Good Luck” on June 29, accounting for 61.07% of the users who met the reservation and subscription conditions (as of 18:00 on the 28th, Xiaomao Yun reached 50 points). A total of 44,599 bottles of products (total of four products) were put into the field, and the success rate of reservation subscription reached 3.64%. It is understood that the iMoutai “Xiao Mao Good Luck” subscription event is an event launched by Moutai for consumers who have made daily reservations but have been unsuccessful in their subscription. This round of subscriptions is aimed at 2,007,840 users who have reached 50 points in Xiaomaoyun as of 6:00 p.m. on June 28. The subscription success rate is expected to reach 2.22%, which is three times the average subscription success rate of 0.74% this month. “i Maotai” is a digital marketing APP officially launched by Kweichow Moutai. It was put into trial operation on March 31, 2022, and officially launched on May 19. One week after the launch, a total of 45.41 million people participated in the rush to buy Moutai, of which only about 170,000 people bought wine, and the purchase success rate was less than 1%. .
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