By Alexa Back Coca-Cola’s latest partnership ought to draw a lot of attention. The fast food market is an ever-changing space, and it needs to be to remain interesting to those who regularly consume what it has to offer. That’s part of the reason why there are new items on the menu every time you head to the drive-thru. Sometimes it’s just not enough, though, and that’s where the celebrity-endorsed meal comes into play. Ever since McDonald’s MCD introduced the McJordan Special Value Meal in 1992 based on basketball player Michael Jordan’s enormous popularity at the time, it’s become a staple o…