A few days ago, insight and consulting firm Kantar recently released the Brand Z 2022 World Brand Value Assessment Report. The report pointed out that in 2022, the total value of automobile category brands will increase by 34% year-on-year, and the value of the top ten brands in the category will exceed 230 billion US dollars. The top ten car companies are: Tesla, Toyota, Mercedes-Benz, BMW, Ford, Honda, Audi, BYD, Volkswagen and Porsche. The top ten car brands in the report have changed. As the number one domestic car, BYD will replace Nissan, which will occupy the eighth place in 2021, and surpass Volkswagen and Porsche. Compared with the top ten rankings in 2021, Tesla’s brand value has grown the fastest, Nissan has dropped out of the top ten rankings, Ford has surpassed Honda in fifth place, and no other companies have changed their rankings. In the Chinese market, the growth rate of the market share of hybrid vehicles has increased sharply. In 2021, the sales of new energy vehicles in the Chinese market will account for 15% of the total sales, an increase of nearly 70% compared with 8.85% in 2020. This indicates that the new energy vehicle market is rapidly maturing, and consumers are beginning to widely recognize the value of clean energy vehicles. As the number one car company in China by sales of new energy vehicles, this is also an important reason for the rapid increase in its brand value. .
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