One night, at the height of my final semester of graduate school, I was having a sleepless night. I don’t remember why I was tossing and turning, but I remember after an hour of frustrated attempts to sleep, I found myself mindlessly scrolling Twitter. Through squinted eyes, I noticed that my Twitter notifications were lighting up consistently, the blue signal indicating that I had over twenty notifications every few minutes. I clicked my notifications tab and jolted up. I had row upon row of updates about new followers. I was perplexed. Had I tweeted something that had gone viral? How were so…