Apple TV+ launched in 2019 with exclusive shows and movies, and while most of it comes from the US and Canada, there are already some products from other places and languages other than English. This time, it looks like Apple is now in talks to release its first original content made in Brazil.
The report was prepared by Flavio Ricco, a Brazilian journalist known for his exclusive coverage of local television. According to Ricco, Apple TV+ is “interested in producing new content” in Brazil. Details are unclear at this point, but the journalist says the company is committed to “prioritizing quality and authenticity” in its new local production.
It’s worth noting that Apple TV+ is already available in Brazil, with the entire catalog available in Portuguese. However, if the rumors are true, this should also be the first Apple TV+ content originally recorded in Brazilian Portuguese.
The first non-English content on Apple TV+ was Tehran, Moshe Zonder’s spy thriller, in which most of the dialogue was in Hebrew and Farsi. Losing Alice, a psychological thriller by Segal Avin, also filmed in Israel, was recorded in Hebrew and dubbed into English and other languages for release on Apple TV+.
Interestingly, both shows were originally produced for local Israeli television and then acquired by Apple TV+ for worldwide streaming, so it wouldn’t be surprising if the company takes a similar approach in Brazil.
More non-English content coming to Apple TV+
As Apple TV+ grows slowly around the world, it makes sense for Apple to invest in local manufacturing to make the platform more attractive outside the US. According to JustWatch, Apple TV+ currently has a 3% share of the streaming platform market in Brazil, second only to Disney Star+ at 4%.
Although the first Brazilian production of Apple TV+ is just a rumor, Apple has already confirmed that it is working on new Russian-language content, as well as the first French-language series, which is expected to premiere later this year. There’s also Pachinko, an Apple TV+ show (now renewed for a second season) that tells stories in three languages: Korean, Japanese, and English.
Much of Apple TV+’s success is due to its critically acclaimed content. Apple TV+ Original Movie CODA was the first streaming content to win the Academy Award for Best Picture. Also this year, the Apple TV+ comedy show Ted Lasso won multiple Critics’ Choice Awards, while Severance and other shows were nominated for the 2022 Emmy Awards.
You can browse the full Apple TV+ catalog by visiting the platform website or accessing the Apple TV app on a compatible iOS device, Mac, Apple TV, or Smart TV.
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