It’s still not in great shape in the European smartphone market. In the second quarter, the total volume of smartphone shipments fell by 11% compared to the same time last year: 40.3 million units, compared to 45.6 million in spring 2021, figures show. of Counterpoint. The first quarter had not been much brighter.
The period does not encourage carelessness and reckless spending, between galloping inflation, clogged pipes in the supply chain, war in Ukraine… In short, a whole geopolitical and economic context that cools the ardor of consumers. Samsung retains its crown as the top manufacturer on the old continent, with shipments to the tune of 13 million units, up 9% year-on-year.
A deceptive growth, however: Samsung having had a bad second quarter of 2021 (due to the closure of factories in Vietnam), the comparison is a little distorted. Apple, second in the European market, delivered 9.6 million iPhones during the spring, or 3% more than a year ago. It was the launch of the 3rd generation iPhone SE last March that provided the necessary boost.
Shipments of Xiaomi and Oppo smartphones fell by 39% and 26% respectively. These two manufacturers have particularly suffered from component shortages. On the other hand, Xiaomi was able to take advantage of the withdrawal of Samsung and Apple from the Russian market and strengthened its positions in Eastern Europe.
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