Apple is losing a lot of money, and we will pay for it

Companies present several times during the year financial statements. It is on its quality that both the value of shares and further expectations of investors depend. Last week, such a report showed and Apple. It is from it that you can determine how successful the previous quarter was for the company from Cupertino and what will happen on the market in the future. Unfortunately, based on the results of studying this report and what actions are being taken by Apple regarding their products, there is a rather alarming situation.

ПОДПИШИСЬ НА НАШ ЯНДЕКС.ДЗЕН. ТАМ КАЖДЫЙ ДЕНЬ ВЫХОДЯТ ЭКСКЛЮЗИВНЫЕ СТАТЬИ, КОТОРЫЕ НЕ ВЫХОДЯТ БОЛЬШЕ НИГДЕ

One of the main indicators for almost any company is net profit, which decreased by 11%. In the volumes that Apple operates, this is a very significant amount. Considering how Cupertino saves money and tries to squeeze every last cent out of every device and service, this is a very bad sign for users. Let’s see how these indicators will affect the cost of the company’s devices.

Apple Report 2022

Apple continues to make very good money, but will soon have to raise prices.

Profit is one of the most important reporting indicators. But it does not always reflect the real essence of what is happening. Many companies sacrifice this item in their reporting for the sake of sales in order to take market share. Considering that in recent years Apple declares that service income becomes more important to her than the sale of iron, the company needs to maintain sales at a certain level. In connection with the rise in the cost of most components of smartphones, tablets and computers and problems with the supply chain, we can conclude that the cost of production of all the company’s devices has increased.

But for most of the line and in most countries Apple kept the price their devices at the same level. This fact, together with practically unchanged revenue, which grew by only 2%, explains the reason for the decline in profits for the quarter. Apple simply donates a share of his profit in each device. Naturally, everyone understands that this cannot continue indefinitely, and either further price increases will follow, or they will have to deliberately degrade the characteristics of their devices.

ПОДПИШИСЬ НА ТЕЛЕГРАМ-КАНАЛ СУНДУК АЛИБАБЫ, ЧТОБЫ ПОКУПАТЬ ТОЛЬКО ЛУЧШИЕ ТОВАРЫ С АЛИЭКСПРЕСС

We can already observe the latter on the example of Macbooks on the M2 chip. In these devices, in the minimum configuration, not two memory modules are installed, but one. Because of this, some of the most popular laptop models work with memory much slower than their predecessors. Explanations Apple that the speed of work has not suffered does not stand up to criticism and real user tests.

The next deterioration is expected in the future line iPhone 14. Base models will not receive new processors and will retain the old front camera design. Usually all iPhones of the same line received the same processors, but it seems that everything is being done this year to keep the price down. It is not yet known what will happen to the future Macbooks 14 and 16 on M2 processors. To date, these laptops are the flagships line of macbooks, and it is simply impossible to worsen their characteristics. They, of course, according to the good old tradition, may lose the charger in the kit, but, most likely, Apple will not waste time on trifles, but simply increase their cost. What would be the most logical step in this situation.

But, on the other hand, in MacBook Air with M2 processor both factors converge. And a price increase of $200, and a deterioration in performance.

Apple technology prices

The cost of tablets, most likely, will also be subject to adjustment. New iPads may not be budget at all.

It is impossible to draw any unambiguous conclusions about how much Apple will risk raising prices for its products. You can only build on the numbers that are in the reporting. Given that the Cupertino-based company lost 11% of net profit, we can assume that the average increase in prices for the company’s devices will be about 10%. For some products like Macbook Air M2, it was 20%. Some categories of goods will rise in price not so much.

What, in my opinion, will definitely either remain unchanged or undergo a minimal price increase is Apple services. Currently, Apple has 860 million paid subscriptions for various services and services. That is 160 million more than last year. Such growth can be called unprecedented. Users really appreciated the convenience and quality of the company’s services and use them without looking back at competitors. And even the problem with paying for subscriptions in Russia had no effect on the final number of subscribers.

ПОДПИШИСЬ НА НАШ ТЕЛЕГРАМ-ЧАТ И ЗАДАВАЙ ВОПРОСЫ НАШИМ АВТОРАМ, НА КОТОРЫЕ ОНИ ОБЯЗАТЕЛЬНО ОТВЕТЯТ

To offset price increases, Apple will actively develop services that allow customers to facilitate the purchase of their products. In particular, emphasis will be placed on various Trade-in programs and installments. It is thanks to them that Cupertino expects to prevent sales from collapsing in future periods. However, the company did not share its revenue forecast for the next quarters. It is this fact that suggests that the crisis future is not far off, and even such large companies cannot predict future events.