EA SPORTS FC becomes title sponsor of all LaLiga competitions

REDWOOD CITY, Calif. and MADRID, Spain – August 2, 2022 – Electronics Arts Inc. (NASDAQ: EA) and LaLiga, a leader in football entertainment, today announced that they have entered into a first-of-its-kind, multi-year partnership that will see both parties deliver never-before-seen experiences to football fans around the world. Starting in the 2023/2024 season, the partnership between EA SPORTS FC and LaLiga will include naming rights to all official LaLiga competition names, a complete redesign of LaLiga with EA SPORTS including all logos, graphics, fonts and other visuals, while also offering new in-game integration, broadcast highlights, and joint pledges to support local initiatives.​​
​This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.

“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in world football. Our innovative new partnership with LaLiga elevates that ambition even further and reinforces both organisations’ position to be at the center of football culture,” said David Jackson, Vice President of Brand, EA SPORTS FC. “The scope and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment and grassroots initiatives. »

“EA SPORTS represents the pinnacle of interactive football experiences while LaLiga is at the forefront of competitive football through unparalleled fan experiences,” said Javier Tebas, President of LaLiga. “We have been strategic partners with EA SPORTS for years, and this agreement is a commitment we make to football fans to deliver an unprecedented level of innovation, a fusion between the virtual and real worlds of football” .

For years, fans have been able to experience unparalleled authenticity in the game, playing with their favorite LaLiga teams, players and stadiums within the EA SPORTS football ecosystem. With this partnership, EA SPORTS and LaLiga will deepen their collaboration. In addition to the naming rights partnership, fans will enjoy the benefits of technology and gameplay improvements. LaLiga and EA SPORTS are committed to supporting grassroots initiatives to improve the fan experience, including supporting projects aimed at greater accessibility, modernizing infrastructure, and many other initiatives

“This partnership with EA SPORTS is set to truly transform the way football is played around the world,” said LaLiga Chief Executive Óscar Mayo. “Furthermore, the alliance demonstrates that LaLiga is a global brand, proof of our league’s success in connecting with football fans around the world. »

“We are delighted to partner with a global leader in football to bring our fans closer to their favorite LaLiga clubs, players and competitions,” said Nick Wlodyka, SVP & GM, EA SPORTS FC. “LaLiga’s contributions to our EA SPORTS FC portfolio will be immense, not only visually, but also through technological enhancements, further blurring the lines between the real and virtual worlds of football. »

More details on the partnership will be shared in the coming months, along with information on which EA SPORTS FC products will be available in Summer 2023.

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