Netflix customers in the US are increasingly dissatisfied with the streaming service. That’s according to the June issue of Whip Media’s Streaming Satisfaction Report. The overall satisfaction of the subscribers fell by ten percent compared to the previous year to a total of 80 percent; nine percent of customers are considering canceling the service – in 2021 it was six percent.
Like one performed in the US by Whip Media opinion poll revealed that only 80 percent of Netflix customers are satisfied or very satisfied with the streaming provider. In the previous year, this value was still 90 percent. As a result, nine percent of Netflix subscribers were considering canceling the service in 2022. That is three percent more than in 2021. Users cited the renewed increase in the subscription fee as the main reason for the termination (69 percent). Also at a great distance from other reasons, 55 percent of those questioned criticized the value being too low. 29 percent and 28 percent respectively were dissatisfied with the program library and Netflix Originals.
Netflix is suffering from stiff competition in the US
In the United States, Netflix faces stiff competition from HBO Max, Disney Plus, Hulu, and Paramount+. Apple TV+ also plays a much larger role in the USA than in Germany – and even increased customer satisfaction by 14 percent from 62 percent in 2021 to 76 percent now. No other streaming service saw such a large increase in 2022. The satisfaction ranking is led by HBO Max at 94 percent (up from 92 percent last year), Disney Plus at 88 percent (flat), and Hulu at 87 percent (up from 89 percent). Amazon Prime lost three percent compared to the previous year and is now at 72 percent customer satisfaction. Paramount+, on the other hand, increased by four percent to a total of 79 percent and thus overtook Amazon.
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Nonetheless, US streaming customers were the most likely to consider Netflix “essential” (31 percent). However, the “series broadcaster” lost a full ten percent in this category within a year. It is followed by competition from HBO Max, Hulu and Disney Plus, the latter with an increase of five percent to now a total of 14 percent. Amazon Prime still considered essential six percent of subscribers.
Source: via golem
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