Electronic Arts has begun preparations for EA Sports FC and secured its first major league license. Accordingly, the Spanish La Liga will be available in the “FIFA” successor.
Although football fans will receive a “FIFA” again this year, the 30-year collaboration between Electronic Arts and the World Football Association was officially declared over last May. For this reason, the former “FIFA” brand will usher in a new era under the name “EA Sports FC” in the next calendar year.
Since they will no longer have the universal license from FIFA to have the biggest leagues in the world in the game, Electronic Arts has to secure the rights to the teams and leagues individually. The first step in this direction was taken today.
The first major European league
Because EA Sports and the top Spanish division, “La Liga”, have decided on a “one-off, multi-year partnership” that will begin in the 2023/2024 season.
The Spanish mark reports that the sponsorship deal will cost Electronic Arts 30 million euros per year. In return, you get the naming rights to all La Liga competitions and a complete La Liga rebrand with EA Sports, which includes logos, graphics, fonts and other visual elements.
La Liga is also interested in technology and grassroots initiatives with Electronic Arts statedto truly immerse fans in the world of football. This applies to both reality and virtual representation.
Additional Reports:
Accordingly, one can look forward to the future with suspense. Ultimately, Electronic Arts will certainly want to secure the licenses for the Premier League, the Bundesliga, Ligue 1 and Serie A for “EA Sports FC”.
Source: Eurogamer
More EA Sports FC news.
Discuss this news on the PlayStation Forum
Links to Amazon, Media Markt, Saturn and some other retailers are usually affiliate links. If you make a purchase, we receive a small commission that we can use to finance the free-to-use site. You have no disadvantages.
The post Secures the rights to La Liga appeared first on Gamingsym.