New brands are rushing to Russia. Interest in the iPhone is fading

Several new brands will appear on the shelves of Russian stores. Chinese electronics can take up to 90% of the domestic market.

This information was shared by Kommersant. According to experts, electronics manufacturers from China can occupy up to 90% of the Russian market in the near future. In addition to well-known brands, Sсhaub Lorenz, Korting, Kimtigo, Akimojeba and others will join the list. Some of them can already be found in the Citilink chain of stores.

At the moment, Realme, Vivo, Mi, Tecno, Infinix, iTel and Nokia have broken into the top sales. Tecno, Infinix, Realme, and Xiaomi posted more than 100% growth in the first half of 2022. At the same time, the share of sales of Apple products decreased by 14%, while Samsung showed a decline of 15%.

According to Ozon, Russians have begun to show interest in Chinese brands. Sales of Tecno smartphones in May-June grew more than 20 times, Doogee – five times, and Digma electronics – almost eight times. Yandex Market also reports that in the first quarter of 2022, the demand for smartphones from China doubled.

In addition, Russian retailers report that PCs and laptops are returning to “correct” prices, and parallel imports of PlayStation 5 consoles have begun to appear on the shelves.