Heineken has teamed up with Le Pub, BBH and famed sneaker designer Dominic Siambrone, aka The Shoe Surgeon.
Together they created the unique Heinekicks sneaker. You can literally walk on beer with them because they have beer in the sole. It was injected with a thin syringe.
In addition, a special opener is built into the tongue.
We share a passion for innovation, pushing the boundaries and designing to reflect this. Shoes not only embody the energy of Heineken Silver, but also literally carry it. I can’t say that I’ve ever designed running shoes that contain real beer before.
— Dominic Siambrone
The novelty will be released in a limited edition. Only 32 pieces. Available in Singapore in the fourth quarter of 2022.
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