もっと詳しく

By Caitlin White The canned booze world is evolving at a rapid clip. A couple years ago, we might have opened a small-batch canned wine like Nomadica because it was a novelty. Now, these new ways to take the edge off are a way of life. The ready-to-drink canned cocktail category grew by 50% from 2019 to 2020, and that surge has continued in the intervening years. Pre-mixed cocktails were the fastest growing spirits category in 2021, increasing another 42.3% from the year before. That’s a whopping $1.6 billion that may have otherwise gone to beer, wine and hard liquor. We’re ready to bet that M…