He now brings the magic into play: 1800Brand manager Marcel Hatam is moving from Ubisoft Mainz to Magic: The Gathering provider Hasbro.
“The winner is Anno 1800 – congratulations to Ubisoft”: Andreas Scheuer, announced as the ‘Federal Games Minister’, had just announced the winner in the ‘Best Game’ category at the German Computer Game Awards 2020 when Marcel Hatam clenched his fists. Due to the pandemic, the international brand manager at Ubisoft Mainz had thrown himself into a suit and had himself switched to Barbara Schöneberger and Nino Kerl from his private living room in the studio.
In his more than five-year career at Ubisoft Mainz, Hatam has experienced a large number of such awards and milestones – after all, the applies annoseries as one of the longest-lasting and internationally most successful brands made in Germany.
After marketing positions at Blizzard Entertainment, Crytek and Electronic Arts, Marcel Hatam is now leaving the classic games industry, but will remain in the entertainment sector: he has been with the US toy company Hasbro (Nerf, Play-Doh, Monopoly) ever since July 1st as Brand Manager for the Fantasy trading card system Magic: The Gathering responsible in the German-speaking area.
Magic: The Gathering has been distributed by the publisher Wizards of the Coast for almost 30 years and includes well over 20,000 different cards that are sold in the form of randomly sorted booster packs and can be combined into so-called ‘decks’. In tournaments, fans and professionals duel. With Magic The Gathering Arena there has also been a successful Free2Play offshoot for PC, iOS and Android since 2018.
Hatam’s previous employer Ubisoft Mainz is the second largest Ubisoft studio location in Germany and employs around 170 people. The focus is on the further development of anno-series – parallel is the team in projects like Beyond Good and Evil 2 or Rainbow Six Siege.
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