On July 1, the partnership between Spotify and the football club FC Barcelona officially kicked off, a partnership that means that Spotify will sponsor the Spanish big club for the next four years.
Spotify’s sponsorship of FC Barcelona means that “Barca’s home arena Camp Nou will change its name to Spotify Camp Nou during the sponsorship period. Furthermore, Spotify’s logo will appear on the Barcelona players’ shirts. FC Barcelona writes about the new partnership with Spotify:
“The deal between Barça and Spotify is the first of its kind for the club and in addition to shirt sponsorship, also includes a long-term agreement concerning the Title Rights to the stadium, which comes into effect today. It will continue through the ambitious plan to restructure the entire Spotify Camp Nou as part of the Espai Barça project, whereby FC Barcelona will be converting its facilities and environs into a brand new world class entertainment experience that will be open to the whole city of Barcelona. “
There is no official information on what Spotify pays to sponsor Barcelona. However, there has been talk that these are sums in the order of around 300 million dollars for the four-year partnership that Spotify and FC Barcelona have entered into.
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