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Already owning 5% of the French company, Tencent would consider acquiring a larger share in Ubisoft. In any case, this was revealed by four sources familiar with the matter to the Reuters news agency.

According to these sources, Tencent contacted the Guillemot family (founder of Ubisoft) and communicated to them their desire to increase their contribution to society. Two of them claim that the Chinese company would like to become the majority shareholder. The Guillemot family, although having the largest stake, owns only 15% of Ubisoft’s shares. Tencent will therefore also have to turn to other shareholders to achieve its objective.

While it offered €66 in 2018, it could offer up to €100 per share in order to acquire an additional stake. This represents 127% of the stock’s average value over the last three months (May-July 2022). This operation takes place in a context where the regulation of the video game sector in China is becoming more restrictive. Moreover, the Chinese market is becoming increasingly competitive. This trend is confirmed in the figures. Tencent’s revenues thus fell by 1% on its own soil while its revenues from abroad increased by 4% in the first quarter. This strategy of diversifying its investments therefore seems to be a matter of long-term survival.

Contacted by Reuters, the two firms declined to comment on these claims. This could harm a possible deal. We are therefore awaiting more information on this subject.

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