Launched sneakers with beer in the sole. They say they are more comfortable than usual

Brewing company Heineken showed Heinekicks sneakers with beer in the sole. It is reported by TheDrum.

Beer is poured into the sole of the sneakers using a special syringe. According to the creators, it will enhance the feeling of softness and cushioning when walking.

In addition, a bottle opener is attached to the tongue of the sneakers. The sneakers themselves are made in Heineken’s signature colors – they combine red, green and white.

The model was created as part of Heineken’s collaboration with designer Dominique Chambrone. “This is an interesting challenge for me. I have never created a sneaker containing real beer,” said the designer.

Earlier, Heineken released the BOT beer transport robot. He carries an alcoholic drink for the owner and keeps his temperature. BOT holds up to 12 cans of beer, will follow the user almost anywhere, works with the help of artificial intelligence.