It took Rospotrebnadzor a little less than a week to introduce and destroy the superhero Zozhmen.
“The healthiest people’s superhero” was presented on Youth Day. The image was developed jointly with the Arguments and Facts publishing house and children from the Orlyonok All-Russian Children’s Center.
The network did not appreciate the image and brought down a flurry of criticism. There were so many of them that Rospotrebnadzor decided to send the superhero on “indefinite unpaid leave.”
The idea was good, but this time it somehow failed… The visual image caused a lot of criticism. Quite fair.
We will offer our subscribers several visual images. The one with the most positive feedback will become the new hero of Healthy Eating.
New images will be presented in the Telegram channel of Rospotrebnadzor.
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