SET-listed Grande Asset Hotels and Property Plc has launched the luxury villa project Amatara Residences Rayong with 61 units priced from 33 million baht to lure Europeans looking for a resort home and executives working in eastern provinces. Pheeraphon Nonthasoot, the company’s executive vice-president of sales and marketing, said Laem Mae Phim Beach, six kilometres from the project’s site, is well-known among Western Europeans, particularly Swedish and German nationals, as it is a peaceful destination. “Rayong has had no new developments of luxury residences for several years. This is the ri…