IT House July 9 news, “Bankless Times” recently published an analysis report, giving some data on smartphone shipments among major companies in the first quarter of this year, including the company’s analysis of different suppliers and global data. Exploration of market share of shipments.
It is said that Samsung Electronics supplied 73.6 million smartphones in the first quarter of 2022, with a global market share of 23.4%; while the second-placed Apple shipped 56 million units globally, with a market share of 18%.
Judging from the actual data in the report, compared to the same period last year, Apple’s sales increased by 2.2% year-on-year, and Apple is also the only manufacturer to achieve positive growth.
Meanwhile, Xiaomi came in third with a 12.7% market share (39.9 million units shipped), followed by OPPO and vivo with 27.4 million (8.7%) and 25.3 million (8.1%). The report further stated that Xiaomi’s market share fell by 18% year-on-year, while OPPO and vivo also saw a significant drop in market share (year-on-year), down 27% and 28%, respectively.
In addition to the top five, other manufacturers shipped a total of 91.4 million units, accounting for 29.1% of the market share.
According to data from International Data Corporation (IDC), global smartphone shipments fell by 8.9% year-on-year in the first quarter of 2022. This marked the third consecutive quarter of decline in smartphone market shipments and was about 3.5% below IDC’s February forecast.
Nabila Popal, research director at IDC, attributes the decline to current supply constraints on key mobile phone parts. In addition, she said global inflation and economic uncertainty have dampened consumer demand and spending, especially in China. This, coupled with the uncertainty created by the Russian-Ukrainian war, has forced OEMs to scale back their 2022 shipment plans.
Ryan Reith said that Samsung and Apple have handled supply chain challenges better than their rivals. This allows them to avoid the troughs experienced by other manufacturers. As such, he believes the drop in demand is only temporary and will pick up once the global economy stabilizes.
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