In early August, we all slowly begin to think that summer is drawing to a close, and the only moment that can cheer you up a little is presentation of the new iPhone. The problem is that Apple will introduce a new smartphone on time and even earlier, but sales will start later: the Chinese sanctions are to blame, which complicate the production of new iPhone models and create a headache for Tim Cook. However, the iPhone 14 will reach Russia in a roundabout way anyway, so you can safely observe the situation from the outside. Let’s see if it’s true new iPhone coming laterwhich models Apple will definitely not show and how the company gets out of this situation.
ПРИСОЕДИНЯЙТЕСЬ К НАШЕМУ ЯНДЕКС.ДЗЕНУ ПРЯМО СЕЙЧАС
When will iPhone 14 be released?
Usually Apple introduces new iPhone models in mid-September, and after a week and a half, the start of sales around the world begins. This year the tradition will obviously be broken: firstly, Apple left Russia, so new smartphones will not come to us officially, but by parallel import. Secondly, probably, the start of sales will be postponed. The difficult geopolitical situation around Taiwan is to blame: a new rule of the Chinese authorities prohibits the mention of the names “Taiwan” or “Republic of China” in shipping documents.
Because of this, electronics entering factories in mainland China can be sent back to the island, and the documentation will have to be redone. According to sources, the marking of electronics and components is monitored very carefully, and the Pegatron plant has already received less batches of parts from TSMC, which is the most important supplier of Apple. In addition, the sender of mislabeled cargo is subject to a fine of about 4,000 yuan. Apple is said to have already asked TSMC to sign the documents “as it should,” but the company insists on and is not going to fix anything.
Как Apple спасает iPhone 14 от краха прямо сейчас
The Cupertino-based company has remained neutral on this issue, not publicly responding to sanctions pressure on suppliers. True, Apple has already begun to consider ways to protect itself from such problems in the future, so it plans to focus on production facilities in other countries – it notified suppliers from China about this. By the way, Apple has already established iPhone 14 manufacturing in India: it is worth noting that these factories only assemble smartphones, and Taiwanese TSMC is engaged in the creation of modern chips. Besides her, outside of China, no one is able to produce 2, 3, 4-nm semiconductors in such volumes.
In addition to geopolitical difficulties, production has repeatedly had to be stopped due to lockdowns at Chinese enterprises, which has cost it a lot of money. Even despite the strong revenue in the last quarter, Apple had a hard time: for example, it had to save on components in the new MacBook Air.
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Apple Presentation
Despite the difficulties with the production of the iPhone 14, Apple has already begun recording its September presentation. Yes, yes, this year the event, scheduled for September 13, will again be held with empty “tribunes”: Apple liked it so much during the pandemic that this year Tim Cook and his team will again broadcast from Apple Park without spectators. So, you won’t have to hope that the presentations will be like in the good old days – most likely, Apple will hold a presentation online under the pretext of protecting against COVID-19. But he hasn’t gone anywhere!
Mark Gurman, Bloomberg editor, also reports in your newsletterthat this year the company will again hold two autumn presentations: the first will be dedicated to the iPhone 14, Apple Watch 8 and other gadgets, the other to Mac computers and iPad. It is possible that the company will present three of its updated gadgets at the same time. Which ones – told in our article.
Почему я не куплю iPhone 14 Pro и iPhone 14 Pro Max и вам не советую
How much will the new iPhones cost?
But even if we leave the bureaucratic delays with components out of the brackets, then there are questions about some iPhones from the new line. Some of them may come out later, not come out at all, and even noticeably rise in price.
- Previously reportedwhat iPhone 14 Max will be released later: iPhone 13 mini replacement may be delayed due to notorious lockdowns in Chinese factories. At the end of May, it was reported that factories were behind schedule due to a disruption in supply chains, but with the iPhone 12, which was introduced later than usual, we can say that everything is not so bad.
- mydrivers edition reportedthat the iPhone 14 Pro with 2TB of memory is still in the testing phase – it’s all the fault of supply problems, so the “firmware” with more memory will go on sale later, if released at all.
ПОДПИСЫВАЙТЕСЬ НА НАШ ЧАТ В ТЕЛЕГРАМ И ЗАДАВАЙТЕ СВОИ ВОПРОСЫ
Despite all the above problems, there is some good news: it is said that Apple’s top management has decided not to raise prices for the iPhone 14, despite currency fluctuations. So the company wants to keep sales on its devices in times of falling demand. True, this only applies to the base model: the iPhone 14 Pro and Pro Max are likely to rise in price to $ 1,100 and $ 1,200, respectively.
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