In May of this year, Moutai announced that it will cooperate with Mengniu to launch three Moutai ice creams: green plum boiled wine, classic original flavor and vanilla flavor, of which the content of Kweichow Moutai is 1.6%, 2% and 2% respectively, and the price of each serving is 59/ 66/66 yuan. Recently, with the gradual rise in temperature and the influence of Moutai itself in China, the price of Moutai ice cream on the e-commerce platform has soared to a terrifying level of 250 yuan or even 300 yuan. At the same time, Maotai’s offline flagship stores in Maotai, Guiyang, Nanjing, and Xi’an also lined up in long queues, and the scene was quite spectacular. In response to this situation, Moutai’s “Xiao Maoi Moutai” official account announced that it will open five new Moutai ice cream flagship stores in Hangzhou, Shenzhen, Guangzhou, Wuhan and Changsha tomorrow (July 9). This means that starting tomorrow, the offline purchasing provinces of Moutai ice cream will increase to seven, which reduces the difficulty of purchasing for customers and may be able to slow down its soaring prices to a certain extent. It should be noted that due to the presence of Moutai liquor in Moutai ice cream, driving after eating will be detected as drunk driving, so it is not recommended for drivers to consume it. In addition, underage .
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