There won’t be a Tinderverse in the foreseeable future, the dating company is scaling back on the ventures around virtual love hunting while the CEO is leaving the ship.
Virtual items to buy, collect and trade with other daters and live chats using avatars, that was the blueprint for Tinder’s future – but not anymore.
Match group, the company behind dating services such as Tinder, Match and Hinge, recently presented a gloomy quarterly report. Although many figures point upwards, they still did not meet the market’s expectations.
Virtual dating is shelved
A great deal of uncertainty
The dating app Tinder is not going in the virtual direction. Not yet anyway. Archive image. Photo: Patrick Sison/AP/TT
“We will continue to carefully evaluate this area and we will consider moving forward when the time is right and we have more clarity around the overall opportunities and when we feel we have a service that is well positioned to succeed,” writes Bernard Kim, CEO of Match group in the report.
The CEO can leave
The report also states that Tinder’s CEO, Renate Nyborg, who took office in September last year, may leave the company and that a new management team will take over temporarily.
The technology site The Verge writes that Nyborg has been an advocate for the possibilities of virtual dating, or the Tinderverse as she is said to have called it – with future singles mingling in avatar form as a conceivable service.
Scrapping own currency
According to The Verge, Tinder is also scrapping the plans, which have been out on trial, with its own currency in the app, so-called Tinder coins.
“We have decided to take a step back and reevaluate that initiative so that it can more effectively contribute to Tinder’s revenue,” writes Bernard Kim in the quarterly report.
[related_posts_by_tax taxonomies=”post_tag”]
The post Tinder backs off on virtual dating appeared first on Gamingsym.