By Logan Mahan We’re not ashamed to admit that sometimes we buy things solely for the look. Even we are susceptible to glossy Instagram advertisements and most direct-to-consumer brand aesthetics (and, yes, we know they all look the same!) But we can’t help that our brains are soothed by minimalist design and sans serif text. If there’s one product category that’s overdue for the DTC treatment, it’s air conditioners. For those of us without the luxury of centralized air, we are beholden to air conditioners — window and portable units alike — to keep us cool all summer long. Bulky and loud, tra…