Wang Fengying, President of Great Wall Motor: Chinese consumers love face when buying a car, don’t buy a small car

A few days ago, Wang Fengying, President of Great Wall Motors, said in a conversation with CGTN reporter Kui Yingchun that, from a global perspective, the consumption of Chinese car users is very unique.This uniqueness is “face” – to be spacious and large, “buying big and not buying small has become an important feature of Chinese car consumers, in fact, other countries do not.”

However, the strategy of Great Wall Motors at that time believed that consumers in the Chinese market paid more attention to economy, that is, models with higher cost performance.

However, it turned out that there was a deviation in the strategic route chosen by Great Wall at that time, so that many of the sedans they launched at that time did not meet the expected sales volume, and there were still models under development, which brought a lot of pressure to Great Wall.

Later, after thorough research by the agency, Great Wall believed that the market potential of SUVs would be even greater in the future, so it transformed the SUV market and basically gave up the sedan market.

but,After the SUV track was fully verified by the market, Great Wall Motors also seized the opportunity to become the first in the Chinese market.

It is reported that Wang Fengying is regarded as the “second-in-command” of Great Wall Motors and the only female president of China’s auto industry for decades. In the more than 30 years she has partnered with Wei Jianjun, chairman of Great Wall Motors, Great Wall Motors has grown from a weak local car company to one of the benchmarks in China’s auto industry.

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