On July 11, Leica officially released its 2021-2022 financial report. The report showed that revenue increased by 16%, and the total profit was 450 million euros, or about 3.035 billion yuan. This data has created the best results in the century since the brand was born. The report also mentioned that the cooperation with the mobile phone manufacturer Xiaomi and the future will open up new markets that Leica has never set foot in. In May of this year, Xiaomi and Leica Camera announced the official launch of a strategic cooperation in the field of mobile imaging. On July 4, the first series jointly developed by the two parties, the Mi 12S series “jointly developed with Leica”, was officially released. Matthias Harsch, CEO of Leica, said: “For nearly a decade, we have continued to inject know-how into photographic systems in the smartphone sector. We have repeatedly applied our expertise in optimization and computational imaging. Today, together with Xiaomi, we are committed to creating a new era of global smartphone photography. This joint research and development of the Mi 12S Ultra camera combines the innovations of both parties.
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