STOCKHOLM (Reuters) – Swedish tech entrepreneur Carl Pei launched the first smartphone from his new company Nothing on Tuesday, hoping to crack a fiercely competitive market with new features. Pei co-founded smartphone maker OnePlus in 2013 and made it a rival to Apple and Samsung by offering premium features at half the price, and becoming the top seller in several countries including India. After leaving OnePlus in 2020, he founded Nothing last year with backing from the likes of Tony Fadell, designer of Apple’s iPod, Twitch co-founder Kevin Lin and Reddit CEO Steve Huffman. London-based Not…