Today, the Weibo topic “IKEA Shanghai Yangpu Mall will be closed in early July” hit the hot search list. IKEA’s official WeChat account announced that IKEA China will close the IKEA Shanghai Yangpu store in early July. IKEA China said that after a comprehensive evaluation of IKEA Yangpu Mall, combined with the changing consumer behavior preferences of customers in the mall’s service business district and the overall layout of IKEA in the Shanghai market, IKEA China has conducted a comprehensive analysis of the long-term feasibility of Yangpu Mall. , and consider not retaining it as part of the Shanghai customer touchpoint matrix starting in early July. IKEA China said that while online shopping continues to grow rapidly, brick-and-mortar stores are still a core part of IKEA’s retail business model and consumer experience. IKEA China believes that, as part of the transformation and the day-to-day business operation management of the retail industry, the layout adjustment for the IKEA Yangpu store will enable IKEA to conduct business in the Shanghai market in a flexible and resilient manner. IKEA’s firm confidence in the Shanghai market will not change and will continue to create a better customer experience for local consumers. As a key project of IKEA in the Shanghai market, the IKEA Shanghai airport project is continuing to advance, which is also the reason for the recent .
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