ST Zotye: The company has established an international department, and overseas business is recovering – IT Home

On June 14, ST Zotye responded to investors’ inquiries about “whether the company’s overseas business has resumed” on the investor interactive platform, saying,The company has established an international department, and overseas business is recovering.

data shows that,ST Zotye is an automobile manufacturer whose core business is the R&D, manufacturing and sales of automobiles. ST Zotye owns its own brands such as Zotye and Jiangnan, and its products cover four market segments: SUV, sedan, MPV and new energy vehicles.

ST Zotye previously pointed out that after the resumption of work and production, the company will focus on the design and development of new products, achieve the production quality and cost targets of new products, and put market-competitive products on the market as soon as possible. At the same time, multiple measures were taken to promote product sales to ensure a rapid increase in market share. Focusing on key domestic market segments, we will do accurate benchmarking, product planning, and resource matching to ensure that products have an absolute competitive advantage. Accelerate the development of export markets, do a good job in introducing new products into the market, promote the internationalization of products and brands, and provide strong support for sales growth.

In addition, ST Zotye also emphasized that,The company still has vehicle production capacity, the company will raise funds through multiple methods and channels to support the resumption of work and production, and is currently doing work related to the resumption of work and production. Business strategy, product research and development, supply chain recovery, base manufacturing, marketing and service systems are progressing in an orderly manner.

It is worth mentioning that ST Zotye will gradually adjust the brand strategy and build a characteristic strategy system for many national auto brands such as Zotye and Jiangnan, and is committed to building an influential national auto enterprise. Through strategies such as merging homogenized models, optimizing product sequence, optimizing expense structure, and reorganizing dealer network, we will concentrate resources and boost sales.