All-inclusive vacations. Personalized tours. Packed sports arenas. These are the kinds of experiences that engage us, excite us, and leave us feeling satisfied. CXOs, CIOs, and others entrusted with and empowered to make CX decisions should want the experiences that flow in and out of their contact centers to be just as engaging. They should be pleasantly surprised by their communication options. Customers should be floored by how easy it is to get things done with self-service tools such as a virtual agent. They should be excited that they didn’t have to answer the same repetitive security qu…