Relying on the popularity of “bilingual live streaming with goods”, New Oriental’s delivery platform – “Oriental Selection” live broadcast room has recently received continuous attention on the Internet. In this live broadcast room, New Oriental’s English teachers live and deliver goods while teaching. English expressions related to the product being sold.
According to media reports, Peng Ming, CEO and co-founder of Steak Preservation Bureau, said,“No pit fees, no need to send a lot of samples,Teacher Yu led the transformation of the conscience live room. The business system of Dongfang Selection is an open and transparent SaaS system. All merchants can enter the registration. Product selection is no longer based on relationships and pit fees, but a more scientific SaaS system that is more beneficial to consumers. As long as the product quality is good, it will be a chance to be chosen. “
Some netizens also expressed their own opinions on the issue of “no pit fees”, including “conscience live broadcaster”, “excellent person, excellent in everything, Chinese partner”, “admiration! Yu Minhong is good!” and so on .
Peng Ming also said that many platforms asked brands to ask for a large number of samples for display and tasting before the broadcast.But Mr. Yu’s team was very restrained. They sent a few copies at the beginning, and they said enough, as long as there were a few presentations enough.
The data shows that from June 9th to 11th, the single-day growth of fans in the Oriental Selection live broadcast room was 440,000, 770,000, and 300,000, respectively, and the total transaction volume growth was 2.62 million yuan, 11.23 million yuan, and 5.22 million yuan respectively.
For the past month,The Oriental Selection has launched 34 games in total, with an increase of 1.021 million fans and a cumulative sales of 45.588 million.
Hashtag: New Oriental live broadcast live e-commerce
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