Luo Yonghao announced to quit the network and start a business: You still owe us a success! -Luo Yonghao, Internet celebrity, Entrepreneurship – Fast Technology (the media of Drive House) – Technology changes the future

If there is only one idealist left in the entrepreneurial circle, that person must be Lao Luo.

Late last night, Luo Yonghao officially announced that he was “leaving” to make friends with management, and at the same time quit social platforms such as Sina Weibo.In principle, he will not accept media interviews in the next few years. He hopes to eliminate external interference through this move and “dedicate himself to the research and development of next-generation intelligent platform products”.

For this start-up, Lao Luo is ready for a last-ditch battle, and it seems to have the meaning of a decisive battle.

He locks the direction to AR, and wants to be the first to make something like the iPhone + iOS in 2007 in the AR era, and become the next platform like Apple.He said he put everything in the business, and said that this was the last chance.

In order to “want to leave something to this world.”

As for, is now the best time to start a business? For the sake of idealism, is it really worth giving up the identities of “Douyin’s first brother with goods” and “top Internet celebrity” and putting everything in? Is there any chance of this startup failing? What to do when people become indebted again in middle age? Can you do it all over again…

These questions have already been answered for Luo Yonghao, the “eternal warrior”.

In April last year, the “debtor” Luo Yonghao was again enforced, stemming from the rogue agreement signed by an investor when the hammer was alive and dead. Even in the extremely embarrassing situation at the time, Luo Yonghao was asked if he would still start a business in the future when he was interviewed by Netease Technology and other media.

Luo Yonghao’s answer is still firm, “Life is endless, entrepreneurship is endless.”

Betting on AR, Luo Yonghao once again immersed himself in entrepreneurship

It can be said that as the entrepreneurial loser and stubborn debt-payer with the brightest mentality in China, Luo Yonghao has never given up his dream of starting a business.

Niubo.com’s blog, Hammer mobile phone, social software, Ono electronic cigarette… Luo Yonghao has chased after all these former slogans, but unfortunately, they all failed in the end, and they were even dubbed “Outlet Killer”. ” title. Even the failure of Hammer Mobile made him bear the “big target of 600 million debts” and tasted the bitterness and bitterness of debt repayment.

This year, “Really Legend” has come to its finale.

At the end of 2020, on the third season of the variety show “Talk Show Conference”, Luo Yonghao publicly stated that his debt of 600 million that began at the end of 2018 has been repaid 400 million, and the rest is expected to be repaid within a year.

On June 2, the Douyin account of “Luo Yonghao” has been officially upgraded to “Make Friends Live Room”, which will continue to be operated by Beijing Make Friends Digital Technology Co., Ltd. The account avatar has also been changed from Luo Yonghao’s single photo to the “Make a Friend” anchor team, and the C in the group photo is Huang He, the founder of “Make a Friend”.

The news that Luo Yonghao will quit the management of “Make Friends” spread like wildfire.

In fact, as early as October 2021, Luo Yonghao said: “I will return to the technology industry next spring.” At the same time, he also emphasized that he will go back on the day the debt is paid off.Late last night, “Going to start a business again” was probably an indirect hint from Lao Luo that his debts may have been fully paid off.

The debt-free Lao Luo chose to start his own business again, and many netizens left messages on his Weibo: “Looking forward to the finale of ‘True Story’, I wish Mr. Luo a success in starting a business!” “Lao Luo still owes us a success (the live broadcast does not count )” “Spiritual idol, a genius who will not be defeated by difficulties!”

This time, Luo Yonghao is betting on AR.

For his entrepreneurial project, Luo Yonghao said that AR is the next-generation computing platform, and he wants to be the first to create something like the “iPhone + iOS” in 2007 in the AR era, and become the next company on the platform similar to Apple.

He said that he is sure to win at the product level, but in this kind of platform-level war, it is not enough to rely on good products, so he is also ready to be acquired by big companies.

A person familiar with the matter once revealed to the media that Luo Yonghao has found investors. “The investors are all top-tier VCs (venture capitals), and VCs are interested in his continuous failure experience.”

In fact, over the years, Lao Luo has been choosing some paths that few people take: having published a book on tour, breaking into the mobile phone manufacturing industry with zero background, refusing to file for bankruptcy with huge debts… Repeatedly starting businesses, failing repeatedly, and starting over again and again .

I hope that this AR startup, Lao Luo can bring some freshness to the technology industry that has been silent for a long time.

After Lao Luo “left the scene”, he made a friend and was pursued by Dongfang Selection?

In this era of making wealth through live broadcasts, Luo Yonghao and Yu Minhong, two business tycoons, who used to be old colleagues of New Oriental, staged a “passing by” scene in a small live broadcast room.

This past weekend, at the same time as Lao Luo announced that he was basically “leaving”, Yu Minhong’s “Oriental Selection” live broadcast room became popular half a year after its opening due to the characteristics of bilingual live broadcast. In the heated discussion among netizens,“New Oriental Anchor” rushed to the hot search, and the topic “I never thought I could learn English in the live broadcast room with goods” topped the Douyin hot list.

Today, the Hong Kong stock New Oriental Online has risen by more than 100%, and its share price has reached the highest since June 2021. The cumulative increase of New Oriental Online in the 8 trading days this month has exceeded 230%.

The “Make Friends Live Room” represented by Luo Yonghao has always occupied the top position of Douyin live broadcast.

In January of this year,The annual report card released by the live broadcast room of Make a Friend shows that its actual payment sales reached 5 billion, ranking first in the live broadcast of Douyin.

In 2021, the actual number of transactions in the Make a Friend live broadcast room will reach 29.32 million, and the number of fans in the live broadcast room will reach 21.31 million. The number of broadcast days in the year will be 325, and the daily broadcast will be stable for 21.5 hours, and 30 industry awards will be won.

But with Luo Yonghao’s gradual “fading out”, this status in the rivers and lakes seems to have been challenged.

Since June this year, the rankings and real-time online viewers of the Dongfang Selection live broadcast room have shown a trend of catching up with the Make a Friend live broadcast room.

For example, at 12:00 on June 10th, Dongfang Selection rushed to the eighth place on the list of leading goods, and the number of real-time online viewers was 30,000+. The Make a Friend live broadcast room ranked 28th on the list with 6,472 real-time online viewers.

Sitting on the live broadcast of Douyin, which has such a huge amount of traffic and is eager to realize it, means an opportunity for countless people, and it is fleeting. Luo Yonghao’s fading out, will it cause huge losses or even make him fall behind?

In this regard, Huang He, founder of Make a Friend, told NetEase Technology and other media that Luo Yonghao will still return to the live broadcast room to do live broadcasts, not completely fading out of the live broadcast industry, and the frequency of live broadcasts is about once a week.

He said, “Since last year, Lao Luo actually spent very little time on live broadcasts, and he was more involved in advertising, variety shows, and building supply chain capabilities.”

According to the data of Make a Friend’s live broadcast room, Luo Yonghao’s live broadcast time accounted for about 3% of the total last year, and the revenue accounted for 5%. The company’s GMV was not greatly affected.

Huang He said frankly that Luo Yonghao’s “fading out” will have an impact on making friends with GMV, but this impact will not be long-term. “There will be a little emotional impact. Everyone just thought that Lao Luo will not be broadcast in the future, but in fact, Lao Luo will come out in two weeks, and he will even participate in the control of product selection and supply. Our GMV goal this year is It’s going to double.”

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