In 1992, Jory Ive first stepped into Apple’s doors as a design consultant helping Apple design new laptops.
Since then, Jory Ive has gone all the way to the position of design director at Apple,And led the team to design a series of extremely classic products including iPhone 5s, iPhone 6, iPad, Apple Watch and so on.
In 2019, Jory Ive officially resigned from Apple and set up his own design studio, but still maintained in-depth cooperation with Apple to assist in the design of its new products.
today,Apple officially ended the consulting cooperation with Jory Ive and did not renew a new contract, which means that Jory Ive’s 30-year cooperation with Apple officially came to an end.
At present, neither Apple nor Jory Ive has disclosed the reason for the cessation of cooperation, but there is a view that this is related to the change in Apple’s strategic direction after Cook took over.
Previously, Jory Ive said,Under Cook, Apple has focused more on operations than major design leaps. This may have ultimately led to his departure.
Hashtag: apple iphone design
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