On Wednesday, Reddit and GIPHY announced a new partnership that includes built-in GIF search in the social network’s comments section. Starting today, Reddit users will be able to use GIPHY to add GIFs to their comments on supported subreddits.
As detailed by GIPHY in a blog post, the new partnership will make it much easier for Reddit users to share GIFs on the social network. Previously, GIFs in Reddit comments were only available through Powerups, a feature only available to a limited number of users. Now everyone can enjoy the benefits of GIF.
However, not every subreddit will allow Reddit users to share GIFs using the GIPHY integration. The new functionality is a subscription feature for SFW (safe to work) and non-quarantined subreddits. This means that moderators will be able to decide whether users can use GIFs. New subreddits created from now on will come with GIPHY integration enabled by default.
GIPHY expects the new partnership with Reddit to “empower users” as they can now have more dynamic and personal conversations on the platform.
Simply put, GIFs in comments allow users to have richer and more dynamic conversations through visual media. It brings an extra layer of personal expression to Reddit comments and a more hassle-free experience on the platform for those users who have historically posted links to GIFs (requiring a click).
The new GIPHY integration is now rolling out to Reddit users on the web and mobile app.
More recently, Reddit also announced new limited-edition blockchain-enabled avatars now available for purchase through the Reddit Avatar Builder, as well as improvements to its own search engine. These features are now also available to all Reddit users.
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